Experience

As Owner and Principal of Palma Creative, Inc., Julie Schlax-Patrick brings over twenty years of management experience in marketing and brand development specializing in strategy and positioning, corporate branding and company-wide content development and management across all media platforms.
FULL BIO >

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  Position Held: Senior Writer/Editor, Global Marketing Communications
  Developed and oversaw global marketing communications and messaging for the launch and relaunch of company brands (Barbie, Hot Wheels, Monster High, Max Steel, New IP and others). Scope included global brand guides, brand books, creative campaigns, trade and consumer marketing, online, social media, PR, promotions, magazines, sizzles and retail.

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  Position Held: Vice President of Marketing & Content
  E-commerce service provider for the broadcast and licensed merchandise industries. Developed the marketing and content strategy, branding and positioning for all marketing, content and press activities for WHN’s three business units. Clients included ABC, NBC, Comedy Central, Fox, MTV, Warner Bros., Universal, Coca-Cola and others.

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  Position Held: Senior Editorial Manager, Creative Resources & Global Marketing
  Developed and managed editorial and content for marketing communications and new business initiatives for Disney brands and franchises. Business units included: Filmed Entertainment Licensing, Disney Interactive, Disney Online, Walt Disney Classics Collection, Walt Disney Records, The Disney Store and Retail Business Development.

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  Position Held: Writer/Reporter
  Reported to the Los Angeles Bureau Chief and Senior Editor of Technology. Wrote and reported stories on marketing, entertainment, technology and new-growth companies. Published articles included: Multimedia (Lucas Arts and IBM), Computer Art (Interview with David Hockney), Synthespians (Computer Actors), Dreyer’s Ice Cream, Armor All, and others.

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